Who we are
We are Lara and Iván, a duo with roots in Brazil and Argentina. After living across Spain, France and Portugal, today we work from Madrid, a natural bridge between Latin America and Europe. We combine years of experience in tourism, marketing and audiovisual production to curate travel experiences with purpose.
What we do
Product audit
We assess your tourism product with an expert eye and pinpoint what to improve to stand out.
Ongoing support
We work with you over time so the experience evolves and stays sustainable in the long run.
Audiovisual production
We tell your story with a careful, sensitive aesthetic: photography, video and content direction.
Go-to-market support
We build a commercial plan so your product reaches more clients and the right channels.
Featured cases
Mbyá en Turismo
A tourism project with the Mbyá Guaraní communities that Iván has supported for years and that Lara helped tell through the introductory video. It captures exactly what we do: tourism products with purpose, improved with expertise and shown with sensitivity.
Raíces Sostenibles
A community conservation program to shift from tourism that consumes to tourism that gives back: every visit offsets its footprint by planting native trees in nurseries run by the Mbyá communities themselves. We raised the funds and ran the program: first building the nurseries and then linking the planting to the sale of the tourism experiences. Driven together with Fundación Ecologista Verde and the Misiones Ministry of Tourism.
Gallery
The team
Lara · Brazil
Audiovisual direction · Storytelling with sensitivity
A filmmaker who has shot everything from global multinationals to communities deep in the rainforest, always with the same eye: the one that moves people. She has worked for foundations such as Fundación Macro (Arg) and in high-level political communications. Her signature is sensitive editing that turns every project into a story you see, feel and remember.
View portfolio →Iván · Argentina
Tourism expert · Public, private and community
He led public tourism management in Iguazú, one of the Natural Wonders of the World. Co-founder of Mbyá en Turismo. Today he drives ecotourism from the private sector, at a world-leading multinational. He knows impact tourism from all three angles: public, community and private.
More links →Contact
Have an impact project that deserves to stand out?
Tell us about it. Write to us and let's talk.
pm@ipiedrabuena.com